THOMASVILLE- After 98 years of operation, Archbold Medical Center is bringing together its network of four hospitals, 13 physician practices and other healthcare facilities across South Georgia under one trusted name–Archbold.

This summer, the health system will launch a brand refresh that aims to unify its diverse range of healthcare locations with updated names and a new logo that more clearly connects them together as Archbold. The goal? To create a sense of unity and a stronger, cohesive health system that is prepared for the future of healthcare.

Though the initiative involves many visible elements, it’s important to note the brand refresh does not involve changes to ownership, local operations, or management. The health system will maintain its current ownership with decision-making responsibilities governed by its dedicated Board of Trustees who live and work in the local community.

“We are excited about bringing all of our locations under one name,” said Darcy Craven, Archbold President and CEO. “The Archbold brand refresh also signifies a unified front in our renewed mission to provide safe, innovative, and compassionate care for our communities.”

Headquartered in Thomasville, the private, not-for-profit health system operates over 40 locations throughout South Georgia. The first phase of the brand refresh involves name changes for many Archbold facilities and a refreshed logo, which will be unveiled on signage beginning in the coming weeks.

“Regardless of where you live in South Georgia, we want you to recognize the Archbold name and trust that we’re here for you whenever you need us,” said Craven. “We want patients to know Archbold is providing the same high level innovative, exceptional care wherever you are.”

“Though our signage will look a little different to the community, our patients will continue to see the same doctors and healthcare providers they have grown to love and trust over the years,” said Kristopher Palmer, DO, FACOI, CHCQM, Archbold’s acting Chief Medical Officer. “The newly unified Archbold brand simply reassures patients throughout the region that their local doctors and facilities are connected to Archbold’s expansive network of world-class clinical experts and state-of-the-art medical technologies.”

According to Archbold leadership, creating a unified brand and cohesive health system is just one of the ways Archbold is preparing for the future.

“From primary care to specialized treatments, Archbold is dedicated to doing whatever it takes to meet the ever-evolving healthcare needs of our community at every stage of life,” said Craven. “Our refreshed branding and renewed vision and mission are the first steps we’re taking to prepare our entire health system for the future. Healthcare is changing, and to provide the best care for our patients, we must do things differently, too. That’s ultimately why we’ve come together as one Archbold, a stronger, unified health system with a shared purpose. Together, we’re a stronger health system. Together, we can serve our patients better. Together, we can build a healthier South Georgia. and it’s really exciting to think about our future and what we’ll accomplish as one Archbold.”

For more information on the Archbold brand refresh initiatives, visit www.archbold.org/onearchbold.